Doha, October 28 (QNA) - Doha Design District, powered by Msheireb Properties, has opened "Designed to Last", a fashion exhibition by founder and Creative Director of Marrakech-based Maison ARTC award-winning Moroccan designer Artsi Ifrah.

The exhibition opened on 27 October with a gala evening and a special talk by Ifrah, bringing together members of Doha's creative community, designers, fashion enthusiasts and invited guests.

Open to the public until 5 November, the exhibition is hosted in the main atrium of Doha Design District at Msheireb Downtown Doha. It invites visitors to look beyond seasonal trends and explore what gives fashion lasting value, from the craftsmanship behind each piece to the cultural references, memories and personal stories it carries.

The exhibition presents thirteen one-of-a-kind looks created and styled by Ifrah, alongside his photographic works. Drawing on Moroccan heritage, traditional craftsmanship and personal experience, his artistic practice reinterprets cultural influences through a contemporary lens, reflecting his guiding philosophy: We Move Culture. We Are Culture.

"Designed to Last invites us to consider what makes something worth keeping and how fashion can preserve stories, express identity and connect us to our cultural heritage," said Director of Doha Design District Dana Kazic.

She added: "We are pleased to bring Artsi Ifrah's distinctive work to Doha and give the public opportunities to engage directly with the creative processes behind fashion. Through the exhibition, hands-on experiences and conversations with designers and cultural practitioners, we hope to foster a deeper appreciation of craftsmanship and encourage more conscious approaches to design."

Ifrah's work has earned international recognition, including the Fashion Trust Arabia Award in 2022, and has been exhibited at prominent venues such as the Victoria and Albert Museum in London and 10 Corso Como in Milan.

Complementing the exhibition, Designed to Last offers a public program of talks and live activities that explore fashion as a form of cultural expression and creative practice.

Running until 5 November 2026, Designed to Last invites residents and visitors to experience fashion at the intersection of craftsmanship, cultural memory and contemporary creativity. Its accompanying program offers opportunities to contribute to a collective artwork, discover professional fashion techniques and hear directly from designers and cultural practitioners. (QNA)