Doha, November 20 (QNA) - The world will celebrate World Television Day tomorrow, Friday, Nov. 21st, in recognition of the growing influence of television on decision-making and as a way of conveying information to the public.

Since its first broadcast on August 15, 1970, Qatar Television has been able to keep pace with all the transformations that television has witnessed at the global level, and has subsequently achieved tremendous development, whether at the technical level or at the level of programs and the diverse content it offers, including news, cultural, economic, social, artistic and other materials. Qatar TV is distinguished in its giving and leadership among Gulf and Arab screens, with many of its productions and programs winning awards in the field of Arab media competitions.

Regarding how Qatar TV translates the principles of World Television Day into its programs and media policies, Director of Qatar TV Ali bin Saleh Al Sada confirmed in special statements to Qatar News Agency (QNA) that Qatar TV embodies the principles of World Television Day through professional media that promotes credibility and cultural dialogue, and presents awareness and development programs that reflect the values ​​of Qatari society and open up knowledge horizons for the public.

Al Sada said that through a balanced discourse, Qatar TV combines identity and openness, and continues its role as a platform for spreading knowledge and promoting cultural communication.

Regarding Qatar TV’s ability to be a platform for cultural enlightenment and civilizational dialogue, he affirmed that the television has been able to establish its position through content that balances authenticity and openness, and celebrates national identity within a global vision.

He added that through Qatar TV’s dialogue and cultural programs, and by hosting intellectual figures from various countries, it has contributed to enhancing community awareness and building bridges of communication between cultures, becoming a media platform that reflects Qatar’s image as an environment for dialogue and cultural exchange.

Regarding Qatar TV’s role in balancing its national mission with its ambition to reach an Arab and global audience, the Director of Qatar TV affirmed that this long-established channel balances its national mission with its ambition to reach an Arab and global audience by presenting content that reflects the Qatari identity in a modern style. He pointed out that Qatar TV addresses Arab and humanitarian issues with a global dimension, adopting a professional discourse and advanced digital platforms, which enabled it to be close to the Qatari viewer and attractive to audiences abroad because it combines authenticity and openness.

On Qatar TV’s contributions to supporting the local cultural scene through coverage, programs, and festivals, Al Sada explained that it contributes to supporting the local cultural scene through its continuous coverage of artistic events and festivals, and the presentation of cultural programs that highlight Qatari creativity, in addition to supporting young talents and producing documentaries that introduce heritage and identity. Thus, the television continues its role as a platform that enhances the presence of Qatari culture and opens it up to the local and Arab public.

Al Sada said that regarding Qatar TV’s future vision in the field of interactive and digital media, its future vision in digital and interactive media seeks to provide innovative content through advanced digital platforms that allow the public to interact and participate, support national talents in digital production, and enhance Qatar’s media presence at the regional and international level, all with the aim of integrating technology with distinguished content for a modern and attractive media experience.

Regarding the most prominent initiatives that Qatar TV is expected to launch to promote awareness of the importance of television as a means of cultural and human communication, Al Sada stated that Qatar TV plans to launch cultural and humanitarian initiatives that promote the importance of television as a means of communication, through awareness and cultural programs, to provide interactive content in which the public participates, in addition to supporting national talents, and producing documentaries that reflect heritage and human values, all with the aim of promoting awareness and spreading culture and civilizational dialogue.

In the context of the symbolism that World Television Day carries in light of the rapid digital transformations, the Director of Qatar TV stressed that this occasion carries a double symbolism in light of the rapid digital transformations, World Television Day commemorates the role of traditional television as a window for cultural and media communication between societies, while at the same time highlighting the challenges and opportunities created by digital technology in the media industry.

Concluding his remarks to QNA, Al Sada said television still retains its ability to shape public opinion and collective consciousness, through credibility, in-depth analysis, and the presentation of content in image and sound, with its integration with digital platforms to expand its influence on various segments of the public.

World Television Day, which falls on Nov. 21st annually through a UN resolution issued in 1996, aims to recognize the growing influence of television on decision-making by drawing public attention to conflicts and threats to peace and security, and its role in increasing focus on other key issues, including economic and social issues. (QNA)