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LoginKAHRAMAA Launches Summer 2026 “We Want It to Last” Campaign for Conservation of Electricity and Water Consumption
Doha, June 10 (QNA) - Qatar General Electricity & Water Corporation (KAHRAMAA) has announced the launch of its Summer 2026 awareness campaign under the slogan “Keep it Sustained”, as part of its ongoing efforts to promote a culture of responsible consumption and reinforce the principles of environmental sustainability within Qatari society.
The launch comes in line with the summer season, which witnesses a notable increase in electricity and water consumption due to the intensive use of air conditioning systems and the growing demand for resources. This, in turn, places additional pressure on the electricity network and leads to increased loads during peak hours.
The campaign aims to drive sustainable behavioral change in the use of electricity and water by raising community awareness on the importance of optimal resource utilization, contributing to the stability of the electricity network, and reducing carbon emissions, in support of achieving sustainable development goals in the State of Qatar.
The “We Want It to Last” campaign is built around four main pillars to ensure a sustainable and impactful outcome.
Electric Load Management: Raising awareness among consumers on the importance of distributing the use of high-load electrical appliances and avoiding their operation during peak hours.
Improving Building and Appliance Efficiency: Encouraging the use of high-efficiency appliances and the adoption of smart systems to control and optimize consumption.
Conserving Water Consumption and Air Conditioning Use: Promoting best practices such as setting optimal air conditioning temperatures and adopting modern irrigation technologies.
Transition Towards Smart Behavior: Leveraging smart solutions and technologies to monitor and manage consumption efficiently.
The campaign relies on a set of simple and impactful messages aimed at supporting behavioral change, most notably improving the efficiency of air conditioning usage, avoiding the operation of high-load electrical appliances during peak hours (from 12:00 PM to 6:00 PM), using energy-efficient appliances, and promoting water leaks repair to minimize wastage.
The campaign will run over a period of three months (June – August 2026) and will include a range of initiatives and interactive activities, such as community challenges to enhance public engagement, on-ground events and field activities, intensive digital awareness campaigns across various platforms, and partnerships with government and private sector entities.
KAHRAMAA emphasized that the success of the campaign relies primarily on community awareness and engagement, noting that every simple act of responsible consumption contributes to achieving a significant and lasting impact.
The “We Want It to Last” campaign represents an open national call for every individual to actively participate in preserving natural resources, enhancing quality of life, and ensuring their sustainability for future generations. (QNA)
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