Doha, November 25 (QNA) – The Ministry of Commerce and Industry (MOCI), in collaboration with PwC Middle East, launched a multi-year strategic programme to develop investor services. This initiative is part of the Ministry's ongoing efforts to enhance the business environment and promote digital transformation in government services, in line with the objectives of the Third National Development Strategy 2024-2030.

A statement issued by MOCI on Tuesday confirmed that the program aims to reinvent the investor experience and re-engineer government services, building an integrated investment ecosystem based on data and intelligent analytics.

This will be achieved by transitioning from a government model reliant on traditional procedures to a modern model based on smart, interactive, and efficient services.

The Ministry's entire value chain will be reviewed from the perspective of the investor journey and redesigned to achieve the highest levels of efficiency and simplicity in service delivery.

The statement added that PwC Middle East will leverage the unified digital platform recently launched by the Ministry of Commerce and Industry to implement and support redesigned, AI-powered services, focusing on fostering innovation and ensuring the adoption of the latest technological advancements. PwC Middle East will also collaborate with Microsoft to deliver flexible, intelligent, and future-scalable investment services.

For his part, Director of MOCI's Single Window Department, Mubarak Abdulrahman Al Khulaifi, said the program represents a significant step toward building a smart government that prioritizes investors.

He explained that by redesigning points of contact with investors and integrating artificial intelligence throughout the investment process, the ministry aims to deliver services that are faster, simpler and more reliable. He added that the initiative is intended to help entrepreneurs and companies establish and expand their businesses in Qatar.

Hesham Ghaleb, a partner at PwC Middle East, noted that the firm is supporting the ministry in setting a new regional standard for investor services. He emphasized that the transformation, carried out in partnership with PwC Middle East, will create a more transparent and efficient experience. By combining the ministry's vision with PwC's global expertise in designing AI‑enabled services and processes, Qatar is working to build a world‑class investment ecosystem that strengthens its competitiveness and makes it easier for investors to launch and grow their ventures, he outlined. (QNA)