Doha, July 30 (QNA) - The Gulf Football Federation today unveiled its new visual identity and announced the adoption of its new official name, Gulf Football Federation, replacing its previous title, the Arabian Gulf Cup Football Federation.

In a statement, the federation said the new identity reflects the core values of trust, dynamism and modernity, in line with its strategic vision of strengthening its position as a leading regional sporting organisation while establishing a contemporary brand that embodies the spirit of the game and the ambitions of Gulf football under a unified umbrella.

The federation added that its new logo draws inspiration from the region's identity, culture and heritage, while also reflecting the rapid development of Gulf football and inspiring future generations.

President of the Gulf Football Federation, HE Sheikh Hamad bin Khalifa bin Ahmed Al-Thani described the rebranding as a milestone in the organisation's development.

"We are at a pivotal moment in our growth journey, and it is essential that we adopt a new identity that reflects the transformative path we are preparing to embark on over the coming decades," he said.

He added that the federation's long-term vision remains unchanged, with a continued commitment to strengthening the global profile of Gulf football and supporting the success of the region's national teams and clubs on the international stage.

"This new identity embodies our ambition to achieve unprecedented levels of excellence and success," he said.

The federation's president also highlighted the strategic partnerships established in recent years, noting that they have played a key role in supporting the development of Gulf football, driving the growth of the federation's competitions, strengthening their regional standing and reflecting the increasing popularity of the sport across the Gulf.

Concluding his remarks, HE Sheikh Hamad extended his best wishes to the federation's member associations for continued success and prosperity.

"As we embark on this new chapter with confidence and ambition, we express our appreciation for the efforts of all member associations in supporting the federation's journey since its establishment," he said. (QNA)