Doha, July 01 (QNA) - Visit Qatar and Qatar Airways announced Wednesday a partnership with Fanatics to present Qatar's hospitality at Fanatics Fest NYC through an exclusive invitation-only lounge experience.

Taking place July 16-19 at the Javits Center in New York City, Fanatics Fest NYC will feature an invitation-only lounge that captures Qatar's signature hospitality, designed for high-level networking among corporate partners, C-suite executives, elite athletes, and celebrities.

This initiative comes within the framework of the State of Qatar's efforts to employ sports and entertainment as a bridge for cultural communication and to strengthen international partnerships, which contributes to supporting dialogue between cultures and expanding the horizons of cooperation with various actors in this sector.

Qatar's presence at Fanatics Fest NYC is supported by the strategic partnership between Fanatics and the Government Communications Office (GCO) of the State of Qatar, which serves as a platform for advancing collaboration across sports, entertainment, retail and fan engagement.

HE GCO Director Sheikh Jassim bin Mansour bin Jabor Al-Thani said: "Fanatics Fest NYC provides a valuable platform to engage influential audiences, strengthen industry relationships and introduce visitors to the experiences that make Qatar a leading destination for leisure, business and sporting events."

For his part, CEO of Visit Qatar Eng. Abdulaziz Ali Al Mawlawi said: "Following a successful debut at Fanatics Fest NYC last year, we are delighted to return and deepen our engagement with this influential global audience. Our partnership reflects Qatar's commitment to excellence and our strategic vision to forge meaningful connections with key stakeholders across sports, entertainment and business. At Fanatics Fest NYC, we look forward to showcasing Qatar's credentials as a premier destination for transformative experiences, world-class sporting events and opportunities for collaboration and growth."

In turn, Chief Strategy and Growth Officer of Fanatics Tucker Kain said: "One of the things that makes Fanatics Fest NYC so unique is its ability to bring together an incredibly diverse mix of fans, brands, leagues, athletes, celebrities, and industry leaders in one place. Building on a successful first year with Visit Qatar, we're thrilled to welcome Qatar Airways to the partnership and further elevate this exclusive hospitality offering. As Fanatics Fest NYC continues to grow, we're focused on creating exceptional experiences for every audience we serve. Our Qatar partners share that commitment, and together we're delivering a hospitality experience that will be a standout feature of Fanatics Fest NYC this year." (QNA)