Washington, June 16 (QNA) -  Meta has officially announced the launch of an advanced package of artificial intelligence tools integrated into the Facebook, with the aim of transforming the platform into a smart search engine and a fully integrated content creation and editing tool.

The new features are based on an advanced artificial intelligence model called "Muse Spark", developed by the company's labs to provide a more advanced and interactive user experience.

Leading the updates is the advanced search feature "AI Mode", integrated directly into the app's search bar, which allows users to ask questions and receive answers based on public discussions and shared recommendations across Facebook groups and Reels content. The update also coincides with the launch of Forum, a new experimental app from Meta that provides a dedicated space for asking questions and drawing insights from community conversations in a more interactive way.

In the field of visual content editing, the company has added new templates for editing images and creating artistic collages from images stored on smartphones, along with new transition effects that enable the production of smoother, more professional videos ready to be shared across the platform.

Meta also unveiled a range of AI-powered options, with a particular focus on sports fans, enabling users to virtually wear their favorite team jerseys and add elements that reflect their support for their preferred teams.

In terms of supporting creators, the platform has provided an interactive smart assistant for content creators designed to reduce reliance on complex dashboards and provides personalized insights into account performance, including identifying optimal posting times and analyzing audience engagement and comments.

Meta has begun a gradual rollout of these tools to Facebook users on mobile app, while the company has not yet announced plans to make them available on the platform’s web version. (QNA)