Riyadh, February 02 (QNA) - Qatar News Agency (QNA) is participating in the fifth edition of the Saudi Media Forum 2026, which started in Riyadh, Saudi Arabia today under the theme "Media in a Changing World".
HE Director-General of QNA, Ahmed bin Saeed Al Rumaihi, is representing the agency at this forum.
The forum highlights the role of media in fostering national awareness, keeping up with artificial intelligence, promoting deep storytelling, as well as exploring prospects of impact in post-digital transformation.
Furthermore, the forum debates a raft of critical topics, comprising the global challenges facing media and ways to address them, the media's role in energy transformations and sustainable innovation, crisis management and media digital structure, in addition to the impact of eSports on the media and entertainment economy, as well as investment opportunities.
The forum broadly addresses media planning amid digital transformations, leveraging artificial intelligence in press and content creation, along with audience experience from receiving to participation, and innovation in storytelling and visual production.
Overall, the forum includes the Future of Media Exhibition (FOMEX), bringing together a host of public institutions, as well as local and international firms.
The exhibition showcases cutting-edge technologies and media products, offering a platform for signing strategic partnerships and envisioning the future of the media system. (QNA)