Doha, October 25 (QNA) - Qatar News Agency (QNA) launched a training course on Sunday, on managing website content and improving audience reach.

The three-day training course is organized as part of QNA Training Center's 2026 training plan.

With the participation of the agency's employees and personnel from government entities, the course aims to train participants to manage websites effectively and use them more efficiently.

Presented by Siraj Muneer Al Sawabni, senior monitoring supervisor at QNA's Editorial and Media Monitoring Department, the course aims to improve the quality of media content in terms of analysis and the materials broadcast or published on the website, including how the content is presented to readers and subscribers.

It also seeks to expand and facilitate access to the content for the widest possible audience, including those with an interest in the subject, by improving search engine optimization (SEO) and enhancing visibility in generative AI search engines through generative engine optimization (GEO).

This training course is part of Qatar News Agency's efforts, represented by QNA Training Center, to develop the media skills of the agency's staff and other personnel working in government entities and institutions across various fields, strengthen and build their professional and creative capabilities in modern media, stay up to date with the latest international developments in the field, and maximize the benefits they derive from the knowledge and skills acquired, enabling them to perform their tasks to the fullest. (QNA)