Doha, July 23 (QNA) -The Ministry of Commerce and Industry (MOCI), in collaboration with the Ministry of Social Development and Family and Qatar Tourism (represented by its marketing arm, Visit Qatar), announced the launch of the second edition of the "Purple Saturday" initiative.

The program is part of ongoing national efforts to foster the inclusion and empowerment of persons with disabilities while providing a more accessible and comprehensive shopping experience.

Held annually on the last Saturday of July, the initiative aims to offer discounts, special promotions, and enhanced services tailored to individuals with disabilities. This year's campaign will run from July 25 through August 1.

According to a ministry statement issued today, the initiative seeks to create a suitable shopping environment that allows persons with disabilities to access goods and services easily and independently. By fostering principles of inclusivity and corporate social responsibility, the program encourages commercial establishments to adopt best practices that serve all members of society.

The statement added that the initiative includes providing physical accommodations and accessibility services within commercial centers and retail outlets, alongside exclusive offers and privileges designed to enrich the shopping experience and promote social participation.

The organizing bodies called on all commercial businesses to participate in this second edition by registering through the ministry's digital platform and completing the online application process.

This initiative highlights the unified efforts of government entities and the commercial sector to develop a more flexible service ecosystem responsive to diverse community needs, ultimately establishing accessible, inclusive shopping standards for everyone. (QNA)