Doha, September 30 (QNA) - The Primary Health Care Corporation (PHCC) launched its annual breast cancer awareness campaign, emphasizing the vital importance of early detection.

Under the new theme, "Your strength begins with screening," this initiative aims to encourage women across Qatar to prioritize their health, do the screening for prevention and protection against the disease.

The National Breast and Bowel Screening Program, also known as 'Screen for Life,' is a life-saving, population-based initiative aligned with Qatar's National Cancer Program and the country's National Health Strategy 2011-2016. It underlines a shift toward preventive, community-centered care. Each year, the program launches a nationwide campaign to raise awareness about breast cancer and promote the significance of early detection through screening.

Throughout October, this comprehensive 360-degree campaign will harness both traditional and digital marketing channels to maximize outreach and engagement.

This campaign's core message is that awareness combined with proactive screening can save lives.

The breast screening program is recommended for all women, citizens and residents in Qatar, aged between 45 and 69 years old, who have no symptoms related to breast cancer and have not undergone a mammogram in the past three years. Healthy women within this age group are encouraged to take advantage of this essential preventative measure.

In this regard, Director of Screening Programs at PHCC Dr. Shaikha Abu Shaikha said: "If you are between 45 and 69, have not had a mammogram in the last three years, and do not have symptoms, or even if you know someone who fits these criteria, we advise you to schedule a screening appointment."

"Awareness is the first step in fighting breast cancer. Through this campaign, we aim to empower women with knowledge and encourage routine screening to ensure peace of mind and better health outcomes," Dr. Shaikha added. (QNA)