Doha, April 29 (QNA) - Visit Qatar has announced the launch of its annual summer campaign under the slogan 'Hala Summer', featuring a programme of events and entertainment experiences across the country.

Running from May to the end of September 2026, the campaign reinforces Qatar's positioning as a vibrant summer destination, showcasing a diverse mix of entertainment, hospitality and leisure experiences available across the country.

The season will feature a diverse line-up of experiences tailored to families, friends, couples and adventure seekers. Highlights include the Qatar Toy Festival, alongside immersive attractions such as 'Minecraft World', 'Colorverse ', 'Fontana Circus', and Sneaker Con. The programme also includes a series of concerts, including a performance by John Legend on 10 September.

A selection of hotels and resorts will offer curated summer experiences, from seasonal menus to stay packages and family-friendly activities. Visitors can also explore water-based attractions such as Meryal Waterpark on Qetaifan Island, alongside theme parks and a range of indoor entertainment options. Beach clubs, dining venues and recreational experiences will further enhance the offering, complemented by seasonal promotions and booking packages for both residents and international visitors.

While summer in Qatar represents an ideal destination for families, with activities designed to suit visitors from all ages, it also offers unforgettable experiences for couples seeking luxury and relaxation in world-class resorts, as well as for groups of friends looking for exciting adventures, from vibrant beach clubs and refined, air-conditioned dining experiences to a wide range of entertainment activities such as ziplining over turquoise shores and enjoying water parks.

Spanning five months, the 'Hala Summer' campaign reflects the continued growth of Qatar's summer calendar, inviting audiences to discover a wide-ranging programme of experiences across the country.

Furthermore, Qatar Calendar has announced the return of the Qatar Toy Festival (QTF) in 2026 under the slogan 'More to Imagine, A Whole World of Fun'. The festival will take place at the Doha Exhibition and Convention Centre (DECC) from 1 to 31 July, spanning more than 22,000 sqm across four halls. This year's edition marks the largest to date.

As part of Visit Qatar's 'Hala Summer' campaign, QTF 2026 evolves into a fully integrated entertainment experience, bringing together global brands, live performances, retail offerings, and interactive activations, in collaboration with Spacetoon Group.

The Qatar Toy Festival forms part of Visit Qatar's ongoing efforts to deliver a dynamic, year-round calendar of experiences for residents and visitors alike, while reinforcing Qatar's position as a leading destination for family-focused entertainment and large-scale events. (QNA)