Doha, November 15 (QNA) - The Social Protection and Rehabilitation Centre (AMAN), an affiliate of the Qatar Foundation for Social Work, has launched the "AMAN Ambassadors" initiative in collaboration with the Ministry of Education and Higher Education, involving students from both public and private schools.

The launch coincides with World Children's Day, observed annually on November 20.

The initiative aims to cultivate conscious student leaders who contribute to promoting a culture of protection and prevention, fostering psychological and social well-being within the school environment, and curbing negative behaviors that compromise student safety and psychological stability. This effort forms part of the Centre's broader mission to raise societal awareness regarding the dangers of violence, bullying, and digital extortion. By actively engaging students in disseminating awareness-raising messages among their peers, the initiative seeks to instill core concepts of protection and prevention, helping create a safe, supportive school environment rooted in mutual respect and social responsibility.

The initiative targets primary and preparatory stage students across public and private schools. It also involves social workers and psychologists in accompanying awareness and training programs, ensuring direct collaboration between the Centre and educational institutions to achieve the initiative's objectives. The selected ambassadors will undergo a specialized training program delivered by a team of social workers and psychologists from AMAN Centre. The program features interactive training and awareness workshops designed to build leadership and positive communication skills, increase awareness regarding the dangers of bullying and various forms of violence, and equip students with the skills required to foster a culture of protection within their schools.

Acting Executive Director of the Protection and Social Rehabilitation Centre (AMAN ) Fadl Al Kaabi stated that this initiative represents an investment in the awareness of future generations and a mechanism to strengthen their sense of social responsibility.

He added that launching "AMAN Ambassadors" initiative reflects the Centre's commitment to adopting proactive, preventive, and awareness-focused programs. These efforts aim to build awareness among the younger generation and encourage their active participation in protecting themselves and their school environment from negative behaviors and practices. He emphasized that the Centre considers building a safe society to begin with raising a generation conscious of its rights and responsibilities, and capable of exerting a positive influence on its surroundings.

Al Kaabi praised the ongoing collaboration with the Ministry of Education and Higher Education as a key partner in launching the project. He underscored that partnership between social and educational institutions serves as a fundamental pillar for ensuring sustainable child protection, while reinforcing the role of schools in shaping the awareness and behaviors of future generations.

Director of Community Awareness Department at AMAN, Bakhita Al Ghayathin explained that "AMAN Ambassadors" initiative focuses on qualifying students to become positive, influential figures within their schools through a comprehensive training and awareness program tailored to their age characteristics as well as their psychological and social needs. She emphasized that the Centre established clear selection criteria for these ambassadors, including good conduct, strong communication skills, leadership initiative, and a genuine desire to assist peers.

Director of Communication and Media Office at AMAN Hanan Al Ali stated that the initiative represents a qualitative shift in community awareness and communication strategies. By involving students directly in creating and delivering awareness messages to their peers, the initiative enhances both the reach and impact of these messages within the school environment, noting that the power of an awareness message relies on both its content and the messenger's ability to influence others. (QNA)