Washington, November 11 (QNA) - OpenAI announced the launch of a set of new tools within the ChatGPT platform, allowing companies to manage their business information and track users' interaction with its products and services, in a move aimed at enhancing companies' presence within the platform.

The company explained that the new tools, which were launched in a trial version, include a business center called Business Hub, which allows companies to create documented profiles and update their data related to products and services, including prices and availability.

They also added that the center provides companies with statistics about users' interaction with them within ChatGPT, including the number of times they appear in conversations, clicks on their websites, and topics that lead users to discover their products and services.

The new tools also allow eligible companies to create specialized AI agents, with whom users can interact directly to ask questions about products and services, and obtain information that helps them compare available options and make purchasing decisions.

Companies will have to complete formal procedures to verify their identity and business files before benefiting from the service, while OpenAI did not reveal the exact details of these procedures. (QNA)