Doha, June 18 (QNA) - Qatar Airways has partnered with IMG, a leading global sports marketing agency, to launch a next-generation in-flight sports streaming experience exclusively available on the airline’s Starlink-connected aircraft.

In a press release, Qatar Airways said that thanks to this partnership, passengers will for the first time be able to enjoy high-definition coverage of Sport 24 and Sport 24 Extra – IMG’s premium live sports channels for the airline and cruise industries, via a dedicated web player on their personal electronic devices, ensuring they never miss a moment of the action at 35,000 feet.

It added that cementing its position as an industry-leading digital innovator, Qatar Airways is the first global airline to offer Sport 24 as an integrated live sports streaming experience, powered by Starlink’s high-speed internet connection. With seamless access on board via mobile, tablet, and laptop, passengers can now watch the world’s biggest sporting events live, from the UEFA Champions League to Formula 1, and more. 

Commenting on this development, Qatar Airways Group Chief Executive Officer Engr. Badr Mohammed Al Meer said: "Our partnership with IMG marks another leap forward in redefining the inflight experience. As the first global airline to introduce Starlink’s high-speed connectivity combined with live sports streaming, we are proud to bring passengers closer to the sporting moments that matter most - wherever they are in the world. From football fans to tennis enthusiasts, this new offer ensures our guests never miss a second of the action at 35,000 feet."

For his part, IMG President Adam Kelly said: "Live sport is one of the last remaining appointment-to-view events that people prefer to watch in real time. As consumer viewing habits continue to evolve, passengers want more ways to enjoy live sport onboard, so they never have to miss a moment of action. Qatar Airways is now making that a reality for fans traveling anywhere in the world with Sport 24. We’re continuing to drive product developments to make Sport 24 available on any international aircraft with connectivity."

Qatar Airways is currently the only airline in the Middle East and North Africa region and one of the few globally to offer the fastest internet in the skies, with broadband speeds comparable to those at home, across both its Boeing 777 and Airbus A350 fleets. As of June 2025, the airline has completed over 12,000 Starlink-connected flights with the entire Boeing 777-300ER fleet fully equipped.

The launch comes ahead of a packed global sporting calendar available on Sport 24 and Sport 24 Extra this summer including FIFA Club World Cup 2025, UEFA Women's EURO 2025, Wimbledon Championships, the British Open, cricket, Formula 1. (QNA)