Doha, November 30 (QNA) - Under the patronage of HE Prime Minister and Minister of Foreign Affairs Sheikh Mohammed bin Abdulrahman bin Jassim Al-Thani, the General Retirement and Social Insurance Authority (GRSIA) launched on Sunday its new corporate identity and strategy under the name "Daman".

Participating in the launch ceremony were Their Excellencies the ministers, high-ranking officials, and representatives of public and private agencies.

This transition is part of GRSIA's contribution to promoting interdependence, sustainability, and improving quality of life, thereby keeping up with the nation's pathway toward building a stable, tight-knit, and enduring community.

Addressing the ceremony, HE Director-General of GRSIA Ahmed bin Ali Al Hammadi said the new identity ushers in a new era of social insurance in the nation, emphasizing that "Daman" is not merely a new designation, but rather a credible expression of the essence of the authority's true mission and role in citizens' lives.

Today's step forward isn't merely a transition in identity or an upgrade in form, but it heralds a new phase of insurance protection in Qatar, to double down on efforts in pursuit of making safety a reality and not a promise, through which the vision is morphed into a concrete impact for every single citizen and family in order to elevate the community to a sustainable future, Al Hammadi underlined.

Al Hammadi stated that the role starts from the first business day for citizens, who would be accompanied in their careers, whose present would be protected, and whose future would be secured. He stressed they would have GRSIA's support even after they leave, as long as GRSIA remains their partner in every step of their life journey.

The new strategy is structured into four themes: trust, transparency, care, and sustainability, as GRSIA has become a true partner in citizens' lives and not merely a terminal, he noted.

Finally, Al Hammadi underscored the authority's commitment to continuing its role in bolstering social insurance systems in the nation toward a sustainable future.

The new identity, in question, includes the launch of a bundle of sophisticated digital services, aiming to optimize the subscribers' experience and streamline procedures, most notably the AI virtual assistant "Sara", which enables subscribers to manage all their transactions and services seamlessly, alongside the Digital-Contact Center, which delivers live video service with GRSIA staff, and the modern website that offers a comprehensive digital experience.

As part of its commitment to enhancing the quality of life of retirees and recognizing their contributions after years of service, GRSIA announced the development of the retirees’ discounts program under its new identity, "Al Safwa" Program, which provides retirees with exclusive benefits and privileges in collaboration with a select group of partners across various sectors.

The program is a natural extension of Daman's role in taking care of subscribers and their families even after retirement, as the Al Safwa card will be issued alongside the retirement card with its new configuration, "Daman Card", to be directly sent to homes via postal service, in a move that aims to streamline access to advantages and enhance the retirees' experience.

The ceremony was punctuated by a concomitant exhibition showcasing these new services to visitors directly, in a step confirming that this GRSIA-proclaimed transition isn't merely a slogan, but a concrete reality that meets the needs of subscribers, retirees, and GRSIA's functionaries, and promotes their aspirations. (QNA)