Doha, November 12 (QNA) - Visit Qatar has won six awards, including two Gold, at the 2025 SMARTIES Saudi Arabia Awards, organised by the Mobile Marketing Association (MMA) in the Kingdom of Saudi Arabia. 

The organisation received Gold Awards in the categories of Innovative Use of AI in Advertising and Personalisation, alongside three Silver Awards for AI-Powered Audience Engagement, AI-Driven Creative Excellence, and Customer Experience and UX Design. Reinforcing its position as an industry pioneer, Visit Qatar also received the Best Use of AI in Marketing Award. 

This achievement follows the success of Visit Qatar's recent digital campaigns, including "Qatar Goes WILD! 5M Visitors, No Brakes!" aimed at adventure-driven audiences, and "5M Visitors? Qatar Just CHANGED THE GAME!" which celebrated record visitor numbers. 

Supported by an advanced digital ecosystem featuring a hyper-personalisation messaging engine, real-time dynamic creative optimisation, and extensive big data analytics, these campaigns delivered relevant and engaging travel experiences tailored to audience interests and behaviours 

The award-winning campaigns were delivered in collaboration with strategic partners Mindshare Qatar and Smartifai, who contributed to the development of AI-powered marketing solutions based on big data insights and real-time audience engagement, enhancing campaign performance and impact across global markets. (QNA)