Doha, November 11 (QNA) - Lusail International Circuit (LIC) hosted the official Formula 1 Qatar Grand Prix TV promo launch on Tuesday during a reveal event held at its newly installed #QatarGP 360° Experience activation, at the Eastern Square in Souq Waqif. An exclusive first look at the new promotional film for the race was shown at the launch event.

During the event, attendees had the opportunity to explore the #QatarGP 360° Experience. This installation allowed invitees to experience the 360° film environment for the first time, placing them right in the center of the action.

The film "Where Hearts Are Racing" is a cinematic journey exploring the timeless human pursuit of speed through the lens of Qatari heritage and culture. The film celebrates speed as a universal force that unites people across generations, bridging Qatar’s centuries-old traditions of camel racing, falconry, and equestrian mastery with the cutting-edge excitement of modern Formula 1.

Through poetic narration and striking imagery, it draws a powerful connection between the grace and endurance of the past and the precision, innovation, and daring of today’s motorsport. By honoring these echoes of tradition while showcasing modern performance, the film reflects a shared human spirit: bold, connected, and always in motion, fueled by imagination, excellence, and the relentless drive to push boundaries.

Fatima Al Qaedi, Marketing Manager at Lusail International Circuit, said: "This promotional film beautifully captures Qatar’s deep-rooted passion for racing and speed through a contemporary cinematic lens, portraying the strong connection between Arab heritage and modernity, showcasing how speed has evolved from being a part of local culture into a universal language of ambition, determination, and excellence.

"The film comes as part of Lusail International Circuit’s preparations to host the Formula 1 Grand Prix, reaffirming its ongoing commitment to delivering exceptional experiences for fans and strengthening Qatar’s presence on the global sports stage."

The activation is now open for free to the public at Souq Waqif, welcoming visitors to experience the official F1 QatarGP TV promo launch through the #QatarGP 360° experience daily until November 30.

The Qatar Grand Prix 2025 will take place at the Lusail International Circuit from November 28 to 30. (QNA)