Doha, October 28 (QNA) - HE Chairperson of Qatar Museums, Sheikha Al Mayassa bint Hamad bin Khalifa Al-Thani, opened on Tuesday Sneakers Unboxed: Studio to Street exhibition at the 3-2-1 Qatar Olympic and Sports Museum (QOSM).
Sneakers Unboxed is a major touring exhibition from London's Design Museum, making its Middle East debut in Doha fromآ Oct. 28, 2025 to Mar. 7, 2026.
The exhibition traces the design and cultural evolution of sneakers - shoes that began as athletic gear and grew into a global phenomenon shaping sport, style, and identity.
Featuring more than 200 pairs of sneakers displayed alongside photographs, films, and archival materials, Sneakers Unboxed offers an immersive journey through sneaker history. Highlights include rare and limited-edition designs as well as an exclusive presentation of Virgil Abloh's celebrated sneaker creations.
HE President of QOSM, Sheikh Mohammad bin Abdulla Al-Thani, said: "Sneakers Unboxed: Studio to Streetآ reflects our ongoing commitment to exploring the intersection of sport, design, and culture.
"This exhibition celebrates how innovation and creativity have transformed something as everyday as a shoe into a global cultural phenomenon".
Commenting on the occasion, Tim Marlow, the Design Museum's Chief Executive and Director, said: "Over the past 50 years, sneakers have evolved from a sports shoe to the most prominent form of footwear in the world with well over a billion pairs sold last year alone.
"This exhibition explores a global design phenomenon that has fascinated everyone from sneakerheads to world class athletes, a complex and captivating mixture of technical innovation, high performance problem solving and street-style sub-cultures."
The exhibition is presented as part of Evolution Nation, an 18-month campaign honouring Qatar's cultural journey over the past 50 years, since the founding of the National Museum of Qatar. (QNA)